Successful track record of developing new products – product innovation.Strong dealer community – It has built a culture among distributor & dealers where the dealers not only promote company’s products but also invest in training the sales team to explain to the customer how he/she can extract the maximum benefits out of the products.The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in. Superb Performance in New Markets – Erie Insurance Group has built expertise at entering new markets and making success of them.This brand portfolio can be extremely useful if the organization wants to expand into new product categories. The SWOT analysis of Erie Insurance Group just underlines this fact. Strong Brand Portfolio – Over the years Erie Insurance Group has invested in building a strong brand portfolio.Based on Fern Fort University extensive research – some of the strengths of Erie Insurance Group are –

These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Step by Step Guide to Erie Insurance Group SWOT Analysis Strengths of Erie Insurance Group – Internal Strategic FactorsĪs one of the leading companies in its industry, Erie Insurance Group has numerous strengths that enable it to thrive in the market place.

The primary purpose of SWOT matrix is to identify the strategies that a firm can utilize to exploit external opportunities, counter threats, and build on & protect Erie Insurance Group strengths, and eradicate its weaknesses.

WO (weaknesses-opportunities) Strategies.

SO (strengths-opportunities) Strategies.

The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix enables the managers of the Erie Insurance Group to develop four types of strategies: It leads to a 2X2 matrix – also known as SWOT Matrix. The SWOT Analysis framework facilitates an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats. SWOT analysis an immensenly interactive process and requires effective coordination among various departments within the company such as – marketing, finance, operations, management information systems and strategic planning. Erie Insurance Group maintains its prominent position in market by critically analyzing and reviewing the SWOT analysis. The Erie Insurance Group is one of the leading companies in its industry. It is an important technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Erie Insurance Group is facing in its current business environment. SWOT analysis is a vital strategic planning tool that can be used by Erie Insurance Group managers to do a situational analysis of the firm.

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